Jewelry with a Cause: Gumuchian creates awareness for HoneyLove

By Donna Jolly, RJ
American Gem Society

American Gem Society member Gumuchian recently introduced a new collection they hope will help create awareness of the declining honeybee population, which is affecting plant life and food supply worldwide. A portion of the proceeds from the sale of the collection – simply named “B” – will be donated to the non-profit, HoneyLove.org, which supports urban beekeeping and home gardens.  According to recent studies, including those by the U.S. Department of Agriculture, one in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees.

Charm bracelet from Gumuchian's B collection

“I have never been afraid of bees. I think they’re wonderful” said Patricia Gumuchian, who was inspired to design the collection after reading numerous articles about the effects that a declining honeybee population would have on the environment. “I look around our office of women and think about the worker bees – who are the female bees – and how valuable they are to our livelihood. Our family gatherings and holidays largely center on all types of foods. What would happen if these things just went away? The effects could be detrimental. We need to change what’s going on.”

 

Charm from Gumuchian's B Collection charm bracelet

The suite itself will be offered in 18K gold and includes both link and cuff bracelets, earrings, pendants, rings, and five different bee-related charms. “Many of our collections are inspired by nature” said Vice President of Sales, Myriam Gumuchian, “but this aspect of nature didn’t just inspire the designs, it also inspired us to be part of something bigger. A productive hive consists of successful teamwork, which we demonstrate daily in our New York office. The ‘B’ collection represents our appreciation of these remarkable creatures and our goal is to bring awareness to this growing problem. If honeybees continue to decline at the rate they are, we are all in big trouble.”

 

For more information about urban beekeeping, visit www.honeylove.org.

Honeycomb and honeybee necklace This rose gold bracelet features a small diamond encrusted honeybee. Diamond and rose gold earrings evocative of honeycombs. Pretty sweet

Style Pick of the Week

By Lauren Ruggeroli, Membership Sales Associate

American Gem Society member Christophe Danhier aims to treat every piece in his collection “as an individual jewel, unique in its beauty.” Because of his pieces’ ability to stand out in the crowd, we picked two of his latest rings for our Style Pick this week. Both are sure to be a huge hit this holiday season!

First up, a beautiful 18K rose gold diamond, sapphire and ruby ring.   

R10654With this ring, Danhier experimented with new color combinations hoping to create a piece that not only stood out in the industry, but also in his own collection. We love how perfectly he married the subtleness of champagne diamonds with the eye catching ability of the pink sapphires and rubies. Speaking of color, Pantone just named Radiant Orchid, otherwise known as “pinkish-purple,” the color of 2014. Danhier’s next piece showcases this trending color.

R10644AMYaThis 18K rose gold ring featuring amethyst accented with diamonds is the perfect bauble for any holiday party.  Plus, you will be ahead of the fashion curve while your friends scramble to find their own fine jewelry rocking 2014’s Radiant Orchid.

In order to always stay the most stylish in the group, be sure to check out Danhier’s latest designs at www.danhier.com.

Everything is coming up roses: rose gold is the new heavy metal

It’s no secret that rose gold is a hot trend right now. American Gem Society retailers reporting an increase in sales of this hard metal with a feminine touch, and designers are responding with beautiful new creations. As we approach the holiday season—also known to some romantics as the proposal season—here are three beautiful takes on rose gold engagement rings:

Maevona’s round brilliant diamond engagement ring set  in white and rose gold—the best of two worlds.

ImageVanna K does a royal take with this stunning diamond halo engagement ring. Check out the filigree on the shank of the ring. This is attention to detail at its finest.

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Another halo style, with a more minimalist approach, is this matching set from Simon G . This pair is heavy on classic beauty.

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