By Randi Molofsky
Happen to be in the market for the perfect ring to exchange over “I do’s?” Look no further than American Gem Society member, ASHI Diamonds. With innovative collections like Lovebright—where smaller diamonds are seamlessly set together to create the look of a larger diamond—and complete bridal sets in white, yellow and pink gold in styles for contemporary, vintage and traditional women. ASHI’s designs will last a lifetime and beyond. We went behind the scenes with Paras Pandya, a director at ASHI Diamonds, to find out what makes them a leader in diamond jewelry.
What makes ASHI stand out from other diamond companies?
From the very beginning, ASHI’s focus has always been on providing the very best quality in any venture we pursue. Our passion for fine jewelry reveals itself in our craftsmanship, and no detail is too minor. This mindset has allowed us to create strong relationships throughout the industry, and it’s that same quality that has now become synonymous with ASHI.
We spend months during the development process, from concept to final creation, and often, pieces can be sent back to our manufacturing facilities up to 10 times before final approval. All the hard work we put in culminates in one perfect, unforgettable moment—when she sees the perfect ring inside the box. It’s a true privilege to be an integral player in one of life’s most precious moments, and creating memories like this are what inspires us to expect more from ourselves.
What are the most-wanted ASHI pieces?
As for what’s moving and generating the most buzz, we’ve seen particular strength in the latest Bridal and Lovebright collections. I think they both provide a really great combination of design and quality. We truly love what we do, so our core focus has and will continue to be to provide amazing designing as well as the best finishing and craftsmanship available today. Whether she’s got modern flair, has an elegant charm, or that timeless vintage look, ASHI has the ring of her dreams, the perfectly unique one for her.
What are some of today’s biggest bridal jewelry trends?
The bridal jewelry business is one that vows to be there for the jewelry industry through thick and thin. And with the not-so-recent advent of the internet, future brides have access to literally thousands of designs at their fingertips. They have more options, and at the same time, want something truly unique. As a result, we’re seeing a huge influx of customization, anything from changing the gold color of a certain component to a near overhaul of the original design. We’re more than happy to fulfill their requests because often studying these customization requests gives us an insight into the tastes of today’s bride. The desire for something truly unique pushes our design development process to its limits, leading our team to search far and wide for design inspiration.
This year’s brides have a particular penchant for two and three-tone designs as well as fancy shaped center stones—all of which are ways of personalizing and differentiating one of her most treasured possessions. Bands are another way of adding a unique element, and today’s brides are stacking up to three different bands with their engagement rings and often in non-traditional designs or materials.
Use our online Find a Jeweler search to locate an AGS credentialed jeweler near you and tell them you would like to see one of these great creations by Ashi!