By Randi Molofsky
When investing in a piece of fine jewelry, there’s no better choice than a brand with long, distinguished heritage that is known for exemplary craftsmanship and customer service. Enter New York-based Suna Bros., jewelers that do classics better than anyone else in a variety of styles featuring exceptional diamonds and colored gemstones. We spoke to Danielle Barber, Suna’s Director of Creative and Marketing, to find out why its collections, all made in New York City, are still so coveted after more than eight decades.
Suna Bros. has an over 80-year tradition and is a family business, how does that play into the day-to-day workings of the company?
Both Aron and Jonathan Suna are dedicated to the success of Suna Bros. They are involved, truly involved, in every facet of daily business. They’re in early, stay late and work in manufacturing, customer service, design, stone buying etc. Since every Suna piece is crafted in the workshop in our NYC headquarters, they’re often working with our master jewelers or discussing new styles with our designer. They’re also always accessible to Suna retailers, many whom have had long-standing relationships with them, and they’ll work directly with our clients on special orders or requests. It’s inspiring to see such a level of pride and dedication.
Suna is exceptionally great at creating classic, timeless settings. What are some of the most popular styles that the company makes today?
Aron and Jonathan’s father, Kenneth, started Suna Bros. specializing in finely made channel-set wedding bands. Created with that original, old-world aesthetic, these bands remain popular today. The quality is unrivaled: each is individually crafted from start to finish with beautifully hand-cut azures and hand-set diamonds. Classics! Our platinum and pavé diamond styles are perennial favorites as well, especially one ring in particular with 2.20cts. of diamonds.
You must have a great jewelry archive! Are there any specific pieces that have been made for many years?
Absolutely, but one piece in particular comes to mind: the Suna starfish. For over 40 years, our small pavé starfish pin has rode the wave of top selling items. It’s become a Suna icon. We’ve since added complementary larger and smaller pins, pendants and earrings, but the entire starfish collection is based on that one piece.
Big, rich colored gemstones are back and more popular than ever. Which are you loving right now?
We are loving color! The Suna spectrum has been shining with all kinds of gems. We’re especially enamored with tourmaline and its amazing palette. We love them all: paraiba, African paraiba-types, rubellites, greens and incredible pinkish peach hues. It’s impossible to choose a favorite.
Tell us about your Couture collection – is there a recent piece or one that’s being made that you can share with us?
We’re building more and more upon our color collection of one-of-a-kind styles. One gem in particular stands out: a gorgeous 12-plus carat cushion-shaped, African paraiba-type tourmaline. It is a magnificent gem. We’re hoping to finish a ring by the end of May, just in time for Couture, the most exclusive U.S. fine jewelry trade show of the year that takes place in Las Vegas!