It always makes the staff at the American Gem Society proud to see a member featured in the media. This article in Florida Today especially struck a chord, though. It’s an interview with AGS Member, Genna Jewelers. The owners are Peter & Kateri Genna, who have two locations: one in Vierra and the other in Palm Bay. Peter is a CGA with the American Gem Society. What we loved about their interview, in particular, is that the Genna’s are finding that their clients’ children, many of whom are now grown, are coming to them for jewelry. They have done such a successful job of building trust with their client base that it is only natural that their clients’ kids view them as their jeweler, too.
Many members of the American Gem Society are second, third (and in the case of the Genna’s) fourth generation jewelers. They have built their business on tradition, family and building a strong reputation. Their efforts are paying off and the family jeweler is becoming just that: a business for the entire family. Just like the ice cream shop you visited with your parents when you were a kid, and now take your children. (Except the “Ice” part is more expensive and doesn’t melt.)
The reporter also asked the Genna’s for some business advice, and we had to smile at their answer: “Become the most educated service provider in your field.”
Spoken like a true AGS member! To find your own version of Genna Jewelers in your area, visit Find A Jeweler.
By Kelsey McElrath, Jewelers Mutual Insurance Company
Does spring give you a sudden urge to clean everything – including your jewelry? Before you reach for the toothpaste or chemical-laden jewelry cleaner, check out Jewelers Mutual Insurance Company’s do’s and don’ts to make sure your DIY cleaning isn’t causing potential risk to your treasured jewelry pieces.
DO read the labels on jewelry cleaning supplies. Some chemicals can be damaging to certain metals and gemstones.
DO use warm water, mild dish soap and a soft bristle toothbrush to get in hard-to-reach areas.
DO visit your jeweler at least once a year for a professional cleaning and inspection to restore the brilliance to your jewelry and ensure that it’s in good condition.
DON’T clean your jewelry with toothpaste. The abrasives in toothpaste can scratch your stones and bands.
DON’T clean your jewelry over the sink or anywhere there is an open drain.
A sparkling, clean ring from Steve Padis Jewelry!
The only thing better than knowing your jewelry sparkles is to know it’s protected!
Keep your jewelry safe no matter the season by protecting it with Jewelers Mutual’s jewelry insurance. Have peace of mind in knowing that your jewelry is covered against loss, theft, damaged and mysterious disappearance (or unexplained loss) wherever you go, worldwide.*
*Coverage is subject to underwriting review and approval, and to policy terms and conditions.
We’re finally reaching the threshold of spring! (Seriously…it really took its sweet time getting here.)
And in celebration of spring, we wanted to share with you the latest style and color trends of the season, so when you hit the beach — you’ll be the hottest one there!
Pantone recently released their Spring 2015 color scheme. The Spring 2015 palette includes ten colors for the season in varying shades and hues.
Pantone says, “This season there is a move toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.”
We’d like to show you how these particular colors can pair with some really fine and luxurious jewelry options, let’s jump right in!
First up is Aquamarine, perfectly fitting as it is also the birthstone of March! A truly calming gemstone, we’re featuring this beautiful pendant from jeweler, Wimmer’s Diamonds.
Up next, a bright and beachy hue: Scuba Blue. Scuba Blue pairs perfectly with this beautiful zircon and diamond ring from Suna Bros.
Next is Lucite Green, a happy and sea foamy green color. Lucite pairs perfectly with a mint tourmaline ring from Erica Courtney Jewelry.
There is nothing more calming and comforting than a Classic Blue hue, reminiscent of the ocean and a dream getaway. This color pairs perfectly with a stunning sapphire ring from Jack Lewis Jewelers.
The Pantone color, Toasted Almond, reminds us more of rose gold than anything. It is subdued but provides a comforting warmth, it also goes with just about everything! This morganite and rose gold ring from Yael Designs suits Toasted Almond perfectly!
What would spring be without a cheery pink for Easter? Pink is effortlessly classic and fun, it pairs perfectly with the pink morganite found in these earrings from AG Gems!
Next we have the Pantone color, Tangerine. Tangerine looks just like an orange dreamsicle and it’s making us anxious for summer! Tangerine pairs perfectly with citrine, just like these earrings from Parlé Jewelry Design. Just make sure no one tries to eat them!
Sunny and sweet are two fitting words to describe both custard itself and the beautiful Pantone color, Custard. Bright and cheery and perfect for this time of year, Custard is the color of beautiful yellow diamonds. The yellow diamonds in these rings from Long’s Jewelers are perfectly fitting!
Pantone’s Color of the Year also made their spring color list, not that we mind, Marsala is a gorgeous and spicy color. Reminding us of a night out on the town, grab your garnets because Marsala pairs perfectly! Speaking of nights out, you’ll need a gorgeous cocktail ring like this from Omi Privé to make your night complete.
Lastly, we have Pantone’s Glacier Gray. “Gray for spring,” you say? What is so great about Glacier Gray is that it’s a neutral that will complement and enhance any of the previous colors you pair with it. Just like beautiful colorless diamonds which go with everything and make colored gems pop! Just look how well this Hearts on Fire ring, featuring colorless diamonds, enhances the Classic Blue of this woman’s shirt — stunning!
And there we have the colors of Spring 2015 brought to you by Pantone, as well as it’s best jewelry for coordinating brought to you by all of us at the American Gem Society. Stay warm out there and know that spring and all of its fabulous fashion trends are right around the corner. Better get shopping!
The name aquamarine is derived from the Latin word aqua, meaning water, and marina, meaning the sea. This gemstone was believed to protect sailors, as well as to guarantee a safe voyage.
Aquamarine and diamond ring from Mitchener-Farrand Jewelers.
The serene color of aquamarine is said to cool the temper, allowing the wearer to remain calm and levelheaded. Its pale, cool color beautifully complements spring and summer wardrobes.
Aquamarine ring in yellow gold from Maertens Fine Jewelry & Gifts.
Aquamarine is most often light in tone and ranges from greenish blue to blue-green; the color usually is more intense in larger stones. This gemstone is mined mainly in Brazil, but also is found in Nigeria, Madagascar, Zambia, Pakistan, and Mozambique.
Aquamarine cocktail ring from Ricardo Basta Fine Jewelry.
Read more about all birthstones here, and to find an AGS jeweler who can show you the gemstone in a variety of settings, click here. We’ll also be continuing the conversation about Aquamarine throughout March, so join us on Facebook!